Spotify has put a lot of focus on creating playlists it hopes people find both useful and easy. In a statement to Billboard, the company denied the practice, saying it "never created 'fake' artists." Much was made of the possibility that Spotify could potentially license these songs-by-request at a lower cost than usual, reducing the enormous amount of money it pays out annually for music (the company paid some $2.48 billion last year to music rights holders, according to the most recently available financial filings). The allegation levied in that original story from Music Business Worldwide was that Spotify is filling out some of its more experiential, moody playlists (like "Piano & Chill") with bespoke music by artists that don't appear to, in practical terms, exist outside of the platform. The practice of creating music specifically designed to "succeed" on streaming platforms and playlists swirled into a controversy for Spotify this past weekend, after an article written nearly one year ago was resurfaced in a story that mainly focused on how some people are financially "gaming" the Spotify system.
Spotify was criticized recently for allegedly hiring producers to create bespoke music for its platform.
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